Passfolio Case Study
CLIENT: Passfolio
ROLE: Research and Design for Stocks App
TIMELINE: 5 Months
Passfolio is a U.S. brokerage enabling individuals from over 170 countries, including Brazil, to invest in U.S. dollars, stocks, ETFs, and REITs using their local currency. This platform simplifies international investing, allowing you to grow your wealth effortlessly using currencies like Brazilian Reals.
Competitive Analysis
We conducted a competitive analysis comparing Passfolio to other market players with similar products, targeting young adults interested in fintech and cryptocurrencies. This, combined with a SWOT analysis, provided valuable insights into what competitors offer in terms of usability, layout, navigation structure, content, and design.
User Interviews
Building on the insights gained from our initial analysis, we conducted a series of interviews and informal dinners with individuals from diverse backgrounds who share an interest in the financial market and cryptocurrencies.
Personas
Based on our analysis and the interviews we conducted, we developed two
personas that encapsulate the key insights from our user research.
Creation
High Fidelity Design
